))
Express 07 Art To Ad
Manage episode 156830777 series 1201910
Konten disediakan oleh Evviva Brands. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Evviva Brands atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Last week Stephen Stewart took a closer look at how media planning actually works. Let’s assume you’ve done that. Are you ready to go? Not quite. You still need to take your concept—that’s the big idea we talked about back in episode 4—and adapt it to your media plan. That’s critical. How do you manage it? In this episode, Cate Newsom and Amo Bassan join the podcast from our Edinburgh office to talk about how ideas take the final step in becoming ads without losing the magic. You can follow the magic here: http://www.evvivabrands.com/2016/02/how-ideas-become-ads/
…
continue reading
13 episode
Bagikan
