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S4E25 - Optimizing organizational processes with Ruben de Boer
Manage episode 437211117 series 3266320
Konten disediakan oleh Rommil Santiago's Experiment Nation. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rommil Santiago's Experiment Nation atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.
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