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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

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Manage episode 440136407 series 2500111
Konten disediakan oleh Jodi Norris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jodi Norris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some?

This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech.

You’ll learn:

  • A bare bones MarTech stack every marketer needs
  • How MarTech stacks change as you scale
  • How to decide whether certain tools are worth it
  • How many tools you need at any one point

For the LinkedIn post Philippe mentioned, see here.

FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles.

  continue reading

158 episode

Artwork
iconBagikan
 
Manage episode 440136407 series 2500111
Konten disediakan oleh Jodi Norris. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jodi Norris atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some?

This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech.

You’ll learn:

  • A bare bones MarTech stack every marketer needs
  • How MarTech stacks change as you scale
  • How to decide whether certain tools are worth it
  • How many tools you need at any one point

For the LinkedIn post Philippe mentioned, see here.

FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles.

  continue reading

158 episode

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