Master the Power of Relational Capital with Jay Abraham

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E68: Ever wonder how to grow your business profits just by leveraging relationships and strategic partnerships?
Today, host Yong-Soo (@YongSooChung) is privileged to have a very special guest, Jay Abraham (@RealJayAbraham), the Owner of Abraham Group and America’s Highest Paid Marketing Consultant. Jay will discuss the concept of Relational Capital, one of the most powerful, yet misunderstood concepts in business. Abraham shares anecdotes and real world examples of creative partnerships where both parties benefited mutually without exchanging money.
On today’s episode, you’ll learn:
- The 8 Different Types of Deals
- How to Pitch to Potential Partners
- How to Leverage Relational Capital
- Why Relational Capital is Underrated
Don't miss out on this one!
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SPONSORS:
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EXCERPTS:
The Power of Endorsement: "When somebody has a hard-won credibility or trust with a target audience that you also want to reach, rather than going to the outside market and speculating money on advertising, if you can first find out who already has the relationship with that audience, who's already gone through all the credibility building. You can get the benefit of all of that accrued to you instantaneously for nothing and only pay for results." — Jay Abraham (06:58)
Leveraging External Resources: "You're using everybody else's relationships with their audience, their distribution channels, their databases, their brand association, their salesforces, their retailers, their distributors, their assets, and you can get access to millions, tens of millions, hundreds of millions of dollars for no investment or risk." — Jay Abraham (14:24)
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LINKS:
From Bankruptcy to Millionaire in 2 Years: How Tibo Louis-Lucas Built and Sold TweetHunter & Taplio for Multi-Millions

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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