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#21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies
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In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and marketing, advocating for a 15-20% spend to drive real pipeline growth.
We also explore value pricing vs. hourly models, and the role of content marketing. If you’re tired of feast and famine cycles and want to learn how to better manage your agency's finances, this episode is packed with actionable advice on improving gross margins and positioning your agency for long-term growth.
Connect with Tony: https://www.linkedin.com/in/tony-wilson-cpa/
Chapter
1. #21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies (00:00:00)
2. Meet Tony Wilson (00:00:56)
3. The Importance of Niching in Business (00:02:14)
4. Sales and Marketing Investment Strategies (00:03:41)
5. Understanding RFPs and Client Personas (00:05:52)
6. Content Strategies vs. Paid Media (00:07:12)
7. Exploring Pricing Models for Agencies (00:10:00)
8. The Shift to Value-Based Pricing (00:13:00)
9. Financial Education for Entrepreneurs (00:19:20)
10. haring Financial Insights with Teams (00:21:14)
11. Valuation Growth Blueprint Explained (00:23:00)
12. Personal Insights: Fitness and Family (00:27:46)
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