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#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW)
Manage episode 429466711 series 3587007
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It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance.
We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth.
I particularly enjoyed this one as Valerio also asked me a lot of questions turning this episode into a true conversation between two passionate minds.
Chapter
1. Introduction (00:00:00)
2. About Valerio Stallone (00:00:50)
3. Understanding Google's road to monopoly and today's impact on advertising (00:02:51)
4. Maturing industry and taking care of the data privacy (00:06:08)
5. Navigating the ruthless game against big tech (00:09:50)
6. Transparency and client education (00:12:34)
7. Making the agency work for you (00:14:36)
8. Avoiding bad players (00:17:18)
9. Old fashioned digital marketing agencies - why businesses stick to Google and meta Ads and could this change? (00:23:08)
10. Alternative platforms for the future (00:34:13)
11. Choosing the right agency and rewarding agencies (00:39:32)
12. Budget reallocation and total reset (00:47:58)
13. Debunking generational myths & labels such as "gen Z" etc. (00:49:30)
14. Outro (00:56:48)
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