Follow your Passion season 2 episode 7 - Pauliina Rasi, communications consultant

Follow your Passion

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Please welcome my guest and friend Pauliina Rasi, founder of Pauliina Rasi (PR) Communications. Born and raised in Finland, she started working as a journalist. Then she followed her love and moved to Switzerland, became pregnant and started her entrepreneurial journey.
We had a great conversation, I hope you like it too!
**Introduction [00:00:04]**

Erwin introduces the podcast and himself.

**Introducing Pauliina [00:00:45]**

Erwin introduces Pauliina Rasi, his guest for the episode.

**Pauliina's career as a journalist [00:01:35]**

Erwin asks Pauliina about her career as a journalist and how she got into it.

**Moving to Switzerland [00:02:51]**

Pauliina talks about how she moved to Switzerland and met her husband.

**Learning French [00:03:47]**

Pauliina talks about her experience learning French and how it differs from communicating in Finnish or English.

**Communicating the "why" of a company [00:08:08]**

Pauliina discusses the importance of communicating a company's mission and values.

**Taking a break for motherhood [00:09:32]**

Erwin and Pauliina discuss Pauliina's decision to take a two-year break for motherhood before starting her own company.

**Motherhood Break [00:09:51]**

Pauliina talks about taking a break for motherhood and how it helped her reflect on her priorities and pursue her entrepreneurial dreams.

**Entrepreneurial Path [00:10:47]**

Pauliina discusses how her break for motherhood gave her the courage to pursue her entrepreneurial dreams and develop her own methodology for supporting small business owners.

**Chat CTP [00:13:31]**

Pauliina shares her thoughts on using AI writing tools like Chat CTP, highlighting their benefits and potential pitfalls.

**Mix of Writing and Strategy [00:18:05]**

Pauliina talks about her love for the mix of writing and strategy in her work, and how empowering small business owners is a fulfilling aspect of her job.

**Overcoming Writer's Block [00:19:27]**

Discussion on how to overcome writer's block and the power of writing from the heart.

**The Energy Behind a Post [00:20:26]**

Exploration of the concept of energy behind a post and how it can impact engagement.

**Digital Minimalism and Impactful Content [00:23:17]**

Discussion on the importance of being mindful with digital media consumption and focusing on impactful content that reaches the right people.

**Sharing Personal Information on Social Media [00:26:03]**

Importance of sharing personal information on social media to build human connection and trust with the audience.

**Choosing Social Media Channels [00:28:08]**

Discussion on how to decide which social media channels to use to reach the target audience.

**Choosing Social Media Platforms [00:28:27]**

Tips on how to choose the right social media platform for

The "Follow your Passion" podcast is a production of Millionaire Life Strategy, hosted by its founder Erwin Wils. With his coaching services "Profitable Passion Program™ and "Profitable Passion Inner Circle" he empowers entrepreneurs to boost their businesses and themselves, so that they can confidently deliver their added value without feeling like an imposter.
The Profitable Passion Program™ is his high level 1 on 1 program and with the Profitable Passion Inner Circle he offers High Level group coaching for an entry level investment.
Check out the website for more details when you want to follow your passion as well.