#24 Why Cheap Cost Per Lead Could be Killing Your Business

Founders Go Naked: The Radical Webinar Marketing Podcast For 6 & 7 Figure High Ticket Coaches

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?

Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.

In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:

• Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)
• How to zero in on people who actually want to buy your stuff
• How to write “winning messages” for your target audience
• Simple ad setting tweaks to get more Return on Ad Spend (ROAS)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy