Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood

Frictionless Marketing

In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI.

Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace.

00:00 Introduction to Frictionless Marketing

00:01 Meet Amy Atwood: A Journey in Corporate Communications

01:01 Key Themes from the Fierce Pharma PR Communications Summit

01:44 The Role of AI in Communications

03:59 Health Equity and DEI in the Pharmaceutical Industry

06:15 The Importance of Communications in Business Strategy

20:20 Crisis Communications: Best Practices and Insights

22:19 Embracing Failures and Learning from Them

23:07 The Future of Communications: Measurement and Analytics

29:10 Wellness and Work-Life Balance for Communicators

32:10 Conclusion and Final Thoughts

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

Produced and distributed by Simpler Media Productions.