From78 podcast

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

7 hari yang lalu16:31

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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

From78 explicit

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From78 is a podcast about people in time.
The host is a dude who was born in 1978, who is literally From78. On the show, From78 talks to people who are older, young, or about the same age as he is about what the past and the future as they experience is. Topics discussed include: Hauntology, technology, politics, theory, art, culture, theology, and a wide range of other sundry things and stuff.
Along with these discussions, there are occasional audio-essays about what it is like to be From78 in the here and now.

18 episode

#Society #History #From78 #Technology #Politics #Theory #Culture #Theology #Conversations #Arts #Future

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18 episode

#Society #History #From78 #Technology #Politics #Theory #Culture #Theology #Conversations #Arts #Future

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From78

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From78 - 018 | Nick Cave, Loss, & Calsification 25:01

31 weeks yang lalu25:01

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Referenced in this episode: The Read Hand Files Nick Cave ( Wikipedia ) Faith, Hope, & Carnage ( Amazon) Freud Morning in Melancholia ( Wikipedia )

From78

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From78 - 017 | Nick Cave & The Red Hand Files 33:42

32 weeks yang lalu33:42

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Referenced in this episode: The Read Hand Files post I read out loud. Nick Cave ( Wikipedia ) The Botman's Call ( Apple Music , Spotify ) The Murder Ballads ( Apple Music , Spotify ) Faith, Hope, & Carnage ( Amazon)

From78

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From78 - 016 | Carin & The Arc of a Life 23:46

33 weeks yang lalu23:46

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Referenced: In this episode, I read two short text sections from the book Carin by Kathleen Jamie . Contact: You can now email me your thoughts, reactions, questions, criticisms, concerns, etc. Just email from78 at surplusjouissance.com

From78

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From78 - 015 | The house of tomorrow 34:07

34 weeks yang lalu34:07

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In this episode, I discuss the process of aging and retroactively recognize that you've moved from dwelling in the house of tomorrow. Referenced: The Prophet, On Children, by Kahlil Gibran

From78

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From78-014 | Massive Talk Training 23:53

35 weeks yang lalu23:53

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In this episode, I talk about ways a person could (if they wanted to try it) engage in massive talk with other people.

From78

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From78-013 | Why do a podcast about this? 24:09

37 weeks yang lalu24:09

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I continued to explore questions that came up during the last episode. Why am I making a podcast about the subjective experience of time? Why focus on the subjective experience of time? Why do so in the form of a podcast?

From78

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From78-012 | How would I describe this podcast? 13:30

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I start to explore what this podcast is...

From78

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From78-011 | We know that time is limited... 12:53

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In this episode, I talk about what it feels like to know that time is finite.

From78

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From78-010 | Season 2! 12:25

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I made the last episode of the first season of this podcast four years back... But I've been thinking about it a lot lately, so I made a new episode. Let's see where things go from here.

From78

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From78-009 Jason from the Regrettable Century 1:54:37

5 years yang lalu1:54:37

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Intro: In this episode of From78 I talk with a fellow Podcrade from the Lost Horizon's Network , Jason from The Regrettable Century . We talk about our own lives and our experiences as we have moved through time. The conversation gets into putting down roots v. drifting, fear of death, the pursuit of an impossible Justice to come, our ability or inability to choose our path in life, the impacts of technology on our lives as social beings, and more. This was one of the best conversations I've had in a long time, and I hope you all enjoy it as well. References: Derrida's Specters of Marx (.pdf) Parker Palmer's description of depression from On Being Jean-Paul Sarte (Stanford Encyclopedia of Philosophy) Chris's (also from the Regrettable Century) interview on From78 Outro musics: The outro track on today's episode is a track called Go Small by the band Seaming . It is on the album The Birdwatcher's Guide to Atrocity , which you can stream or pre-order now on Bandcamp .…

From78

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From78-008 Chris from The Regrettable Century 1:31:44

5 years yang lalu1:31:44

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In this episode, From78 has a conversation with Chris from The Regrettable Century Podcast. It's a long episode (90 min), and that's after editing. An unedited version of the conversation is available on From78' Patreon page . (Remember -- No matter what level you support the show at you get ALL the rewards!) During our conversation, From78 & Chris talk about: The role of universities and religious institutions in our lives Life as it might have been in medieval times Communities, or the lack thereof Places that people can gather in to just hang out and talk about things and stuff Starting things when you’re young but not finishing them till way later in life Psychoanalysis (Das Ding, object a) Self-care vs people caring for one another…

From78

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From78-007 Grasshopper 1:04:15

6 years yang lalu1:04:15

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Today's episode is an interview with Grasshopper, another xennial who lived through the world's transition from not having the internet (and all the things & stuff that came with the internet) to a world that is totally dependent on the internet. Here are some things we talk about in this: Is Mapquest a scam by shoe stores & Denny's Emojis Online dating Xennials Red Dawn The three-lane way of thinking about time Online banking Buying music (with your own money!) Recording songs off the radio Hauntology, Ghosts, Specters Economic crashes Cold war 9/11 Retirement? Ha! Si-Fi & the imagined future The Westwing & House of Cards.…

From78

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From78-006 (Dialectical Pessimism with Comrade Adam Pt. 2) 1:06:19

6 years yang lalu1:06:19

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This episode was also cross-posted on Adam's wonderful podcast Red Library . Till next time: Make Glorious Mistakes.

From78

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From78-005 (Dialectical Pessimism with Comrade Adam Pt. 1) 1:09:52

6 years yang lalu1:09:52

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This episode of From78 was a real joy for me to do because I was able to have a long conversation with Comrade Adam. Adam does his own Podcast called Red Library , and if you don't already listen to it you really really really should! In this episode, we start to suss out each of our own ghosts and our current orientation as dialectical (revolutionary?) pessimists. The entire uncut interview is available right this red hot second via the From78 Patreon page .…

From78

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From78-004 French Horn Hero (Pt. 2) 1:06:42

6 years yang lalu1:06:42

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The second part (and much more light-hearted) part of the interview I did with French Horn Hero. In the episode, we have a very meandering conversation about books, libraries, GPS, Reddit, and all sorts of other sundry things. I hope you dig listening to it as much as I enjoyed making it.

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