Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing

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Video is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you.

In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of videos you can make and the processes involved in video creation and marketing.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

More and more consumption of video content is becoming more prevalent and many companies are investing and carving out specific budgets for videos.

Many companies today need help to explain what they do, who they serve, and what makes them so different. They kind of hide all this information on their website and it’s going to get harder and harder to keep the attention of visitors on those types of pages.

Video marketing is something that not everybody is embracing so it’s a way to differentiate yourself from others.

Types of Videos You Can Create for your Marketing:

Core Company Overview Video. This showcases who you are as a company, what you stand behind, what kind of team members you attract, what you take pride in serving your customers, and what they get when they work with you.

Summary Video of Your Processes and Approach. Instead of writing a heavy text page about your processes and approach, make a summary video for each of those stages. When you’re in a unique and hard-to-explain industry, it becomes imperative for you to take advantage of video marketing.

Portfolio Video. This will show how you worked with clients and the complexities involved if there are any. Case study videos provide great trust and credibility for somebody who’s in a later stage or an initial stage of their buying journey.

Testimonial Videos from Team Members. This is a great way to showcase your culture and attract the right people into your business. People like to do business with who they trust and like and feel satisfied that they’ll be well taken care of.

Video Creation Steps:

Identify your vision and goals.
Have a brainstorming session internally or with an external agency.
Plan and schedule.
Prepare the people involved and the resources you need.
Edit and revise.
Hand it over to your marketing team.

Always bring what you’ve captured to life and make sure it is aligned with your visions and goals.

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