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Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont
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In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
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In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
We cover:
- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- The correct definition of MQL
- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
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