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Episode 119: Dark Social: How to create awareness and generated demand in the communities with Arthur Castillo

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Manage episode 384750826 series 3072965
Konten disediakan oleh Andrei Zinkevich. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrei Zinkevich atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:
- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/
  continue reading

138 episode

Artwork
iconBagikan
 
Manage episode 384750826 series 3072965
Konten disediakan oleh Andrei Zinkevich. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrei Zinkevich atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In the new episode of Full-Funnel Live with Arthur Castillo (Chili Piper) we cover:
- How Chili Piper drives awareness through Slack communities: examples of dark social programs
- How to measure the success of your dark social & community engagement strategy
- How to define engaged accounts and proceed with nurturing and activation
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/
  continue reading

138 episode

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