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How to Stand Out in a Crowded Market with Heidi Thompson
Manage episode 418248529 series 2838644
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Stand out from your competition as the top choice for your ideal clients, no matter how much you charge and join Heidi's FREE LIVE CHALLENGE MAY 20TH! The Stand Out and Get Booked Challenge
Today, we're here with Heidi Thompson. She's the bestselling author of "Clone Your Best Clients" and the founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. Heidi helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business and marketing expertise have been featured on several wedding and business outlets, including the Huffington Post, social media, Examiner, Wedding Business Magazine, HoneyBook, WeddingWire World, and she serves on the advisory board for the UK Academy of Wedding and Event Planning.
My favorite topics that we covered in this episode include:
- How to Stand Out in a Crowded Market: The importance of standing out in the wedding industry, where differentiation is key to attracting clients and avoiding price shopping.
- How to Understand who your Ideal Clients are and tailoring your marketing efforts to resonate with them. This involves identifying the specific problems your clients face and presenting your business as the solution.
- How to Create Compelling Service Packages: By crafting service packages that effectively communicate value and address clients' needs, wedding professionals can attract more clients and command higher prices. The challenge lies in articulating the unique value proposition clearly on service pages.
- How to Build Trust with Transparencyin Pricing: How transparent pricing builds trust with potential clients and reduces friction in the booking process.
More About Heidi Thompson:
Evolve Your Wedding Business: https://evolveyourweddingbusiness.com
Follow Heidi on IG: https://www.instagram.com/evolveyourweddingbusiness/
Get Heidi's book, "Clone Your Best Clients" https://www.amazon.com/Clone-Your-Best-Clients-Guesswork/dp/0692878238
Chapter
1. Wedding Business Coaching and Strategy (00:00:00)
2. Standing Out in a Crowded Market (00:12:27)
3. Effective Pricing and Sales Page Strategies (00:23:10)
44 episode
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