Our 2024 Annual Predictions

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

The Vogue of eCommerce

• {00:10:02} - “Depending on where you sit in your economic pessimism, if you believe that the economy continues to rip in 2024, then Costco is a no-brainer choice. If you believe that the economy is going to see challenges in 2024, then Costco is still a safe choice.” - Phillip
• {00:22:05} - “The problem is a lot of these brands, Joanns and Michaels in particular, did a really bad job with digital enablement. And so it's gonna be a really hard road for them to come back around and have someone who's really far down the road of digital bring them along for the ride. It almost might be easier for a Pinterest to just run their own stuff from the ground up.” - Brian
• {00:52:52} - “This idea of real-world commerce is that you'll be able to transact in real dollars directly as if it were eCommerce in the platform for the first time for real-world goods. Not digital goods, not digital fashion, not credits for experiences, not whatever it is. It is an actual real-life transaction that gets fulfilled. And that seems to me to be a massive opportunity for brands that have been investing in that universe with a very young crowd that spends a stupid amount of money.” - Phillip
• {00:57:10} - “ Literary TikTok is a place that is creating a new generation of readers and making reading fun again and making people excited about being part of a conversation around reading. And in fact, Barnes and Noble, 20% growth year over year, store footprint is expanding. Who would have thought?” - Phillip
• {01:11:46} - “This is the challenger to Google that everybody said TikTok was going to be.” - Phillip
• {01:16:37} - “I feel extremely validated right now, and I'm gonna go ahead and take that victory lap here because it was like the opposite of every possible trend that you could have ever thought.” - Brian
• {01:51:18) - “If the prevailing culture is digitally obsessed, then the counterculture will be analog obsessed. It's inescapable because it's already happening.” - Phillip

Associated Links:

• The Siren x Wells Fargo Gene Therapy Chart
• Dr. Nicole Paulk’s presentation at All-In Summit
• The MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.com
• Have you checked out our YouTube channel yet?
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

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