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Konten disediakan oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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How Guinness (nitro)surged their innovation

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Manage episode 418501411 series 2402984
Konten disediakan oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆


Hear about how Guinness embodies their core brand values (channelling the founder's vision is still very much essential!) to build quality commitment and meaningful difference, especially with innovations such as Nitrosurge and Guinness 0%. Anna also provides some sage advice to listeners around the challenges of innovating with such a well-known brand.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

152 episode

Artwork
iconBagikan
 
Manage episode 418501411 series 2402984
Konten disediakan oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆


Hear about how Guinness embodies their core brand values (channelling the founder's vision is still very much essential!) to build quality commitment and meaningful difference, especially with innovations such as Nitrosurge and Guinness 0%. Anna also provides some sage advice to listeners around the challenges of innovating with such a well-known brand.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

152 episode

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