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Why Brand Efforts to Drive Positive Change are Falling Short and How CMOs Can Lead the Way
Manage episode 374932525 series 3500096
Konten disediakan oleh Mary Gilbert and Dee Anna Paredes, Mary Gilbert, and Dee Anna Paredes. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mary Gilbert and Dee Anna Paredes, Mary Gilbert, and Dee Anna Paredes atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This episode of the Future Ready CMO podcast features Thomas Kolster, founder and Creative Director of the Goodvertising Agency. The discussion revolves around the role of marketing leaders in driving positive change in business and society, focusing on the concept of a post-purpose world and the need for brands to facilitate change in consumers' lives.
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