Parker Miller On Leading Growth For An AI-driven SaaS (Opus Clip) & Carving Your Own Path

Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4

3M ago 56:24

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Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!

So many goldmines and interesting takes on all things AI, growth and marketing - including discussing:
- The experience of being a Head of Growth at Opus Clip
- A very underrated growth loop to acquire more users (hint: aha moment)
- How to navigate competitors stealing your buzz + general approach to not be overwhelmed
- Visibility into tech stacks and team breakdowns of a fast-growing SaaS company
- Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I)
You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏
Timestamps
00:00 Intro
00:57 How We Met
03:07 Parker's Marketing Journey
06:13 The Value of College Education
11:12 Role and Responsibilities at Opus
16:07 Effective Growth Channels/Strategies
25:57 Navigating Competition in Tech
28:03 Social Media Growth Strategy
30:41 Team Structure and Collaboration
33:31 Lessons from Opus Clip
35:45 Tactical Growth Recommendations
40:51 Marketing Trends for 2024
44:02 Entrepreneurial Experience
49:12 AI Tools and Recommendations
53:16 Future Predictions in Marketing/AI
55:59 Conclusion

Resources and Shownotes

https://www.linkedin.com/in/parker-miller/
https://www.opus.pro/?via=5d1f62 (Affiliate Link)
Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link)
https://www.linkedin.com/company/junkieappxyz/
https://www.linkedin.com/company/coniferlive/
https://www.perplexity.ai/
https://www.sendspark.com/
https://gemini.google.com/app
https://mixpanel.com/
https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
https://www.exitfive.com/
https://www.11x.ai/
https://www.larksuite.com/
https://www.heygen.com/
#Growth #OpusClip #AISaaS