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The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9

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Konten disediakan oleh The Futurum Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Futurum Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.

Their discussion covers:

  • Introduction to the CMO, her journey, and what excites her about leading marketing in the AI era.

  • Insight into Dynatrace’s marketing technology stack, the balance between creative ("art") and data-driven ("science") strategies, and how these elements are used to enhance revenue and personalization.

  • Practical uses of AI and data in marketing at Dynatrace - its AI Council - including predictive analytics and generative AI.

  • Exploration of how Dynatrace applies AI and data in marketing, including predictive analytics, automation, and generative AI tools like ChatGPT to differentiate and optimize marketing efforts.

  continue reading

782 episode

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Fetch error

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What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 434181938 series 2427165
Konten disediakan oleh The Futurum Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Futurum Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.

Their discussion covers:

  • Introduction to the CMO, her journey, and what excites her about leading marketing in the AI era.

  • Insight into Dynatrace’s marketing technology stack, the balance between creative ("art") and data-driven ("science") strategies, and how these elements are used to enhance revenue and personalization.

  • Practical uses of AI and data in marketing at Dynatrace - its AI Council - including predictive analytics and generative AI.

  • Exploration of how Dynatrace applies AI and data in marketing, including predictive analytics, automation, and generative AI tools like ChatGPT to differentiate and optimize marketing efforts.

  continue reading

782 episode

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