Hooked: How To Build Habit-Forming Products By Nir Eyal | Key Ideas And Summary #FWDRadio: Audiobooks | Summary Of The Best Books In Less Than 5 Minutes. Daily podcast

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Hooked: How to Build Habit-Forming Products by Nir Eyal | Key Ideas and summary

2+ y ago 3:08

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Hooked: How to Build Habit-Forming Products by Nir Eyal

How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Download FWD App from getforward.app to get access to curated ideas from the best books, articles and podcasts.

… continue reading

41 episode

#MBA #Business #FWD Radio

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Hooked: How to Build Habit-Forming Products by Nir Eyal | Key Ideas and summary

#FWDRadio: Audiobooks | Summary of the best books in less than 5 minutes. Daily

published 2+ y ago

Bagikan

M4A•Beranda episode

Konten disediakan oleh FWD Radio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh FWD Radio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Hooked: How to Build Habit-Forming Products by Nir Eyal

How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Download FWD App from getforward.app to get access to curated ideas from the best books, articles and podcasts.

… continue reading

41 episode

#MBA #Business #FWD Radio

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