05 April 2024 - Marketing to the Transgender Experience

Gender Identity Weekly

This week's episode features the ever-talented Danni Velasquez-Mora. Danni is Founder and Creative Director of Womankind Creative and - because we had such a great conversation about women's representation the first time (see the link below), Danni wanted to interview me to get an angle on how the transgender community would appreciate representation in marketing. We talk about topics as far-reaching as where gender originates, who fits the mold of "normal" woman, and the importance of label-lumping.

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REFERENCES:

Womankind Creative: https://www.womankindcreative.com/

Womankind Creative LinkedIn: https://www.linkedin.com/company/womankindcreative/

Womankind Creative Instagram: https://www.instagram.com/womankindcreative/

• (00:00) - Opening credits
• (00:37) - Show opening
• (01:49) - Introducing...Amethysta?
• (07:55) - Gender is not a choice
• (12:06) - Gender is hard for everybody
• (16:07) - Presenting as a woman when you aren't a "normal" woman
• (24:24) - And it's no easier for transgender men
• (27:12) - Manifesting who we are requires grit
• (29:32) - Marketing and the transgender experience
• (34:15) - Doctor? Or Woman Doctor?
• (36:55) - Marketing and the Self-Concept
• (43:12) - Appearing inclusive vs. being inclusive
• (46:26) - Transgender hyperexpression
• (52:07) - Every conversation is only about people
• (56:25) - Is the problem too much knowledge?
• (01:01:34) - Lumped into labels
• (01:04:54) - Let's have more of these conversations
• (01:08:22) - Show closing
• (01:09:08) - Closing credits

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