Revenue Management Strategies with Tom Lyons of Casago

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In today's episode of "Get Paid for Your Pad," I had an enlightening chat with Tom Lyons, diving deep into the complexities of revenue management for property hosts. Tom brought to the forefront the significance of grasping market trends. He shared an intriguing anecdote about how his team once decided to set their prices 20% lower than their competitors, a bold move that was met with skepticism by some property owners. This decision, however, wasn't made in haste; it was based on an informed understanding of market dynamics.

Christmas trends were another focal point of our discussion. Tom illuminated a shift observed over the past few years, where the holiday season seems to be divided into two waves. While many competitors offer consistent prices from the 21st to the 31st of December, Tom has noticed a more nuanced trend. The first wave peaks around the 22nd to 24th, then dwindles a bit until the 26th, only to rise again from the 27th to the 31st. Recognizing such nuances, Tom expressed, is vital to strategizing pricing and length of stay.

Speaking of length of stay, Tom identified it as a key factor that hosts, especially those with 1 to 25 properties, often overlook. A significant revenue increase can be observed when implementing a length of stay pricing strategy. Tom elaborated that the value of a customer staying five nights is certainly different from one staying two nights. Hence, prices should vary accordingly. He pointed out that tools like Wheelhouse are making strides in this realm, but being ahead of the curve is crucial.

Wrapping up our discussion, I touched upon how property presentation, including photos and descriptions, can significantly influence pricing and guest decisions. Tom added that seasonal updates to these elements are beneficial. Moreover, he highlighted the importance of early bird and last-minute discounts to attract bookings.

Tom graciously shared that those interested in learning more about CasaGo, the platform he represents, can explore their offerings and even franchise opportunities at www.casago.com. It's a comprehensive solution, supporting everything from revenue to housekeeping and marketing.

I genuinely hope this episode provided valuable insights to our listeners. Whether you're new to property hosting or a seasoned pro, understanding your market and being flexible with your strategies can pave the way for success.

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