Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards talks global retail trends, operating in a pandemic and the power of lessons learned

Global E-Commerce Leaders Podcast

Welcome to Global E-Commerce Tech Talks, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with the Global E-Commerce Leaders Forum.

In this episode my co-host Kent Allen and I connect with Jeff Lord, Vice President of Global Direct and Digital Commerce at Burton Snowboards. Both an eCommerce and cross-border veteran, comfortable operating from Burton’s hometown in Vermont or on the mountain in Japan or in one of the brand’s flagship stores in Toronto, Jeff shares insights on omni-channel and cross border optimization, China as the tip of the spear in consumer eCommerce, retailing in an uncertain COVID-19 era, and the power of lesson learned that will take this 40+ year old business to all new heights.

Let’s listen in now to Jeff from Burton

******************

That’s a wrap on this edition of Global E-Commerce Tech Talks, special thanks to Jeff for being our guest on this episode, if you liked this podcast you can subscribe on Apple iTunes, Spotify or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail and cross-borders commerce industry.

I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co, and you can learn more about the Global E-Commerce Leaders Form online at https://www.globalecommerceleadersforum.com/

Until next time, have a safe week!