Normalizing consumption keeping inflation civil

Global Research Unlocked

Labor market remains key to consumption

Discretionary services grew unusually quickly as the economy reopened and savings buffers were high. In 2023, spending received another boost in the form of the Social Security cost of living adjustment, which contributed to rapid 4% GDP growth in the second half of the year. But now, things are slowing to a more normal, trend-like pace of 2%. And there's evidence to suggest that after outsized strength, spend on travel and other services is easing too. One of the positives that comes with this change is that it better balances supply and demand and slowing inflation can help boost real incomes. Another potential positive is that the Fed is close to cutting rates, and while it may take some time for that to help housing markets, Aditya sees benefits for other parts of the economy and for certain consumer segments. Labor markets are key to the outlook, but the recent loosening in these markets has more to do with slower hiring than with layoffs.

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