Google Ads Update 🚨 Is Keyword-Based Targeting DEAD?

Google Business Buzz

Season 2 is finally here! 🎉 Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.
In this episode, we discuss Google’s shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:
0:00 Introduction & Season 2 Welcome 👋
1:00 Google Ads Privacy & Cookie Updates 🍪
2:13 Why User Experience Matters for Google Ads 👍
3:57 The Shift from Keywords to Audiences 🔑➡️👥
7:09 What is the Google Display Network? 🌎
8:00 How Consumer Behavior is Shifting in 2024 📈
10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) 🚀
11:40 Understanding Advanced AI and Google Ads 🤖
14:54 Wrap-up & Conclusion 🎬
Don't get left behind! 🤯 Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.
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#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #business

Google Business Buzz Podcast
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Chapter

1. Google Ads Update 🚨 Is Keyword-Based Targeting DEAD? (00:00:00)

2. Google Ads Evolution and Performance Max (00:00:23)

3. Transition to Audience-Based Advertising (00:09:13)

4. Simplifying Marketing Language for Clarity (00:17:29)