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Targeting Your Ideal Client: Beyond Basic Advertising: Episode 1127
Manage episode 422201650 series 1047011
In this episode, Mike Campion and Jackson Pinkoski discuss common marketing pitfalls for cleaning businesses. They emphasize the importance of understanding your ideal client and their specific needs rather than relying solely on generic advertising platforms like Angie's List or Facebook. They highlight that effective marketing should focus on solving clients' deeper issues, not just offering the lowest price or claiming to be the best. The conversation also touches on setting realistic expectations and building genuine value in services.
Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
108 episode
Manage episode 422201650 series 1047011
In this episode, Mike Campion and Jackson Pinkoski discuss common marketing pitfalls for cleaning businesses. They emphasize the importance of understanding your ideal client and their specific needs rather than relying solely on generic advertising platforms like Angie's List or Facebook. They highlight that effective marketing should focus on solving clients' deeper issues, not just offering the lowest price or claiming to be the best. The conversation also touches on setting realistic expectations and building genuine value in services.
Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here
108 episode
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