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Self-Serve Growth: Marie Gassée on leading growth at Box & Confluent
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Marie Gassée, Head of Go-to-market at Column, shares stories of growing self-serve at Box and Confluent.
Marie Gassée has an impressive track record building growth programs.
She led the launch of Box’s product-led motion and helped Confluent commercialize its open-source developer community.
But none of that growth came easy.
On today's episode, join Alex & Marie as they discuss:
- Building Box’s self-serve program
- Selling to open-source users at Confluent
- Early growth lessons from Column
- Scaling herself along her career journey
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