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All-in-One Marketing Automation & Becoming a Force Multiplier (feat. Nick Ezzo of Auditoria.ai)
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Normally, tech drives business decisions. This is especially true for the marketing automation space, where many people tend to invest heavily in a solution that they are not maximizing to their fullest potential. But Nick Ezzo, VP of Marketing at the finance and ERP automation company Auditoria.ai, has found a unique way to turn his colleagues in the marketing department into a force multiplier that leads the company to profitability through the help of all-in-one automation.
During the first episode of the Growth Enablement Madness Podcast, Nick sat down with host Jim Ward to chat about how a growth enablement mindset has helped position Nick to help Auditoria have the biggest impact in the ERP space with the smallest group of people. The pair also discussed Nick's philosophy of marketing automation and its role in growing businesses. Other discussion topics include:
- How Nick’s background in IT helped him find success in the marketing world, with notable positions at Equilar, Host Analytics, and Sage Intacct before joining Auditoria as its VP of Marketing.
- How Auditoria is changing the ERP game and how Nick has been helping them do that by taking an all-in-one marketing automation approach to the finance space.
- The tech categories making an impact in a volatile market, such as targeting and personalization tools.
RELATED LINKS
- Learn more about Auditoria.ai.
- Connect with Nick on LinkedIn and Twitter.
- Check out BrainSell’s blog for all things Growth Enablement!
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