The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO

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Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did.
We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale.
Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat.
We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.
He shares tons of tips including:

• His multi-thread approach to winning new accounts
• How he found early customers in a coffeeshop in Berlin
• Consumption-based pricing
• And more

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Chapter

1. The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO (00:00:00)

2. The birth of Salesforge (00:01:24)

3. How much personalization can Salesforge add to your email? (00:05:07)

4. How does the Salesforge onboarding look like? (00:07:39)

5. Salesforge's target customers and Frank's beachhead strategy to go upmarket (00:12:41)

6. Frank's consumption-based pricing strategy (00:18:07)

7. How to find new customers using Frank's simple cold email strategy (00:22:26)

8. How to give your prospects more reasons to reply to you (00:25:49)

9. Use Multi treading to win more enterprise accounts (00:28:07)

10. How Frank transitioned from sales executives to startup founder (00:28:51)

11. How Frank validated his idea and got pre-orders before writing a single line of code (00:31:07)

12. Where Frank found his co-founders (00:34:41)

13. How Frank built his MVP without building anything (00:37:16)

14. Getting ready for sales while building the MVP with a waitlist and pilots (00:38:20)