108. Webinars Aren't Dead: How Webinar Marketing Has Evolved and How To Use It in B2B Buyer's Journey

Growth Marketers - Digital Marketing Experts

Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.

In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat. We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.

You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.

You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.

Tune in!