How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

Growth Marketing Stories

Konten disediakan oleh Aazar Ali Shad. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Aazar Ali Shad atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

2+ y ago 26:52

MP3•Beranda episode

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”

We discussed:

1:51 - Nelson's background in B2B Sales & Marketing

3:30 - What are Predictable Revenue and the problems with it

6:05 - What about the outbound approach to reaching out to the right customer at the right time?

13:15 - How to approach Account-Based Marketing?

Links:

“The Death of the SDR: And the Birth of Buyer Centric Revenue”

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners.

80 episode

#Tech #MBA #Entrepreneur #Business #Podcasting Education #Marketing #Aazar Ali Shad