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Should You Create A New Category If You Are Not The Leader?
Manage episode 297214111 series 2947814
In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it started making sense to create a category of "Customer Lifetime Value".
9:03 - What efforts Omniconvert is making to create a category.
14:54 - Three things you should remember when creating a category.
20:43 - My thoughts on category creation.
Links
- Connect with Juliana on LinkedIn (awesome account to follow)
- Check out Omniconvert
- Customer lifetime value course
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
80 episode
Manage episode 297214111 series 2947814
In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it started making sense to create a category of "Customer Lifetime Value".
9:03 - What efforts Omniconvert is making to create a category.
14:54 - Three things you should remember when creating a category.
20:43 - My thoughts on category creation.
Links
- Connect with Juliana on LinkedIn (awesome account to follow)
- Check out Omniconvert
- Customer lifetime value course
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
80 episode
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