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S1E8 - Boring marketing is the best marketing
Manage episode 367088575 series 3472250
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Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 8, Chase is joined by a Guest Host, Aaron Orendorff (Head of Marketing @ Recart) and they dive into:
- What are the most boring channels to market on
- What great results can come out of boring channels
- Most interesting parts of starting in SaaS after being focused on consumer for a few years
And more!
Enjoy!
Follow Rabah ๐ https://twitter.com/rabahrahil
Follow Chase ๐ https://twitter.com/ImChaseMohseni
Follow Aaron ๐ https://twitter.com/AaronOrendorff
Share the episode with your friends and let us know what you think!
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