Doing Deeper Work for Stress Free Sales

Guts, Grit & Great Business®

With Tad Hargrave, a trailblazer in conscious business marketing, entrepreneurs find a new way to promote their work without losing themselves in the process. Tad’s journey started in his teens when he got caught up in a mix of sales and marketing techniques—some felt genuine, others felt like they crossed a line. After years in the field, he stepped back, questioning what he’d been taught and rethinking how marketing could actually feel good. What he found was a way to market that’s both effective and rooted in respect, where integrity and connection take center stage.

By 2006, Tad had become one of the first full-time coaches focused on helping values-driven entrepreneurs grow their businesses without compromising who they are. Since 2001, he’s traveled across Canada, the U.S., Europe, and online, sharing his unorthodox approach with conscious entrepreneurs, often on a “pay what you can” basis. Now based in Duncan, BC, Tad honors his Scottish and Ukrainian roots, along with his hometown of Edmonton, Alberta (Amiskwaciwaskihegan), by dedicating himself to building a more respectful, human-centered culture. Through his workshops, and in the sixteen books he’s written, Tad continues to help business owners find success that aligns with their values.

Join us in our conversation as Tad shares insights into resourcefulness in entrepreneurship, highlighting the power of identifying and celebrating unique talents—especially within the Indigenous community. He also discusses ethics in marketing, emphasizing respect, simplicity, and authenticity, along with practical techniques to create a more relaxed, pressure-free atmosphere in sales. Tune in to explore how marketing can be not only effective but also deeply meaningful and aligned with values.

To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.