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Cutting through the hype around sustainable aviation
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What will be the single most important technology in decarbonising aviation over the next 20-30 years? Dr Ivan Terekhov, Director of Research Intelligence at Lufthansa Innovation Hub has the answer. In this podcast he talks - among many other fascinating topics - about his team's recent hype cycle analysis and what it reveals about technology readiness for decarbonising aviation.
A long-time Hamburg resident who has studied and worked in the city for many years including stints at German Aerospace Center and the Technical University of Hamburg, Dr Terekhov talked to us about the pitfalls of statistics in communicating about emissions, about realistic expectations, Greta Thunberg, offsets, Gen Z, grey water re-use, making statistics sexy and a whole lot of other interesting stuff.
Here's Ivan's leatest research on the Gartner hype cycle.
Find out more about tnmt here.
Dr Ivan Terekhov on LinkedIn
This podcast is produced by Hamburg Aviation, the industry network for Hamburg's aviation cluster.
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