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Going Viral and Getting PR in the PR Industry with Arvind Hickman
Manage episode 347760868 series 3418832
Konten disediakan oleh Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
We’ve all heard it at some point. ‘We need to go viral.’ We explore whether it is all it’s cracked out to be and why you may need to take them back to the communications and marketing objectives.
We are joined by Arvind Hickman, News Editor at PR Week to discuss the 2021 power book, getting coverage in the industry’s top trade publication, and how they are using podcasting. We also catch up with him on how things are going with PR Week’s ambition to get more representative voices in the magazine.
@MyDoncaster https://twitter.com/mydoncaster?lang=en
The Sofa tweet by Doncaster https://twitter.com/MyDoncaster/status/1334790347378012160
Accidentally famous: The psychology of going viral https://edition.cnn.com/2018/03/16/health/social-media-fame/index.html
@ArvindHickman https://twitter.com/ArvindHickman
@prweekuknews https://twitter.com/prweekuknews
PR Week, The PR Show - PR's Blueprint for racial diversity https://soundcloud.com/prweekuk/the-pr-show-prs-blueprint-for-racial-diversity
PR Week The PR Show - How agencies are tackling a mental health crisis https://soundcloud.com/prweekuk/the-pr-show-tackling-prs-mental-health-crisis
How media coverage is weakened by a lack of racial diversity by Arvind Hickman https://www.futureproofingcomms.co.uk/thelatest/fp4-chapter05
Who’s in? PRWeek UK launches Power Book 2021 and lists lead players in each sector https://www.prweek.com/article/1708604/whos-in-prweek-uk-launches-power-book-2021-lists-lead-players-sector
Beattie Communications chairman resigns over social media post https://www.bbc.co.uk/news/uk-scotland-scotland-business-56273997
Beattie’s intent - Not the mortifying, messed up message - is what matters most by Arvind Hickman https://www.prweek.com/article/1708725/beatties-intent-%E2%80%93-not-mortifying-messed-up-message-%E2%80%93-matters
After Coca-Cola Backlash, LinkedIn Removes Diversity Lesson Telling Employees to 'Be Less White' https://www.newsweek.com/linkedin-removes-diversity-lesson-less-white-1571205
‘Lazy, misogynistic, inverted trolling, tone deaf’ - Burger King tweet about ‘women in the kitchen leaves foul taste’ by Arvind Hickman https://www.prweek.com/article/1709404/lazy-misogynistic-inverted-trolling-tone-deaf-%E2%80%93-burger-king-tweet-women-kitchen-leaves-foul-taste
Find Rebecca
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
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