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Konten disediakan oleh Andy McCotter-Bicknell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andy McCotter-Bicknell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Emma Stratton: Winning With Positioning and Messaging

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Manage episode 375429717 series 3506261
Konten disediakan oleh Andy McCotter-Bicknell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andy McCotter-Bicknell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Emma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients differentiate.

Follow Emma: LinkedIn

Check out Punchy: Website

Continue the conversation with me: LinkedIn | TikTok | Twitter

This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

  continue reading

63 episode

Artwork
iconBagikan
 
Manage episode 375429717 series 3506261
Konten disediakan oleh Andy McCotter-Bicknell. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andy McCotter-Bicknell atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Emma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients differentiate.

Follow Emma: LinkedIn

Check out Punchy: Website

Continue the conversation with me: LinkedIn | TikTok | Twitter

This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)

The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

  continue reading

63 episode

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