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Differentiation: How You Stand Out From Competition
Manage episode 342394189 series 2895824
Konten disediakan oleh Lee Carter and Maslansky + partners. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Lee Carter and Maslansky + partners atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
You know your company or product is different. But does it sound different? Sometimes all that differentiates you from the competition is your story. The right language can change behavior, perception, and drive sales. How that story is framed matters more than you think. Using examples like “zero proof” non-alcoholic beverages, a “no hoops” rewards credit card, and an insurance company that “looks for ways to say yes,” President Lee Carter, CEO Michael Maslansky, and Vice President Will Howard highlight the tools you need you stand out from the crowd.
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