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How to Breathe Life Into Dormant Pipelines with Jill Rowley, GTM Advisor & LP at Stage 2 Capital
Manage episode 355222653 series 3399729
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In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Mariana Cogan to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales professionals can address this challenge.
Jill has spent more than two decades in B2B SaaS with experiences in many notable companies, like Oracle, Affinio, Eloqua, Sales for Life, Nudge, Marketo, TrackMaven, Accompany, and HubSpot. Her work focuses on changing the B2B buying environment and what revenue teams need to do to evolve their culture, skills, processes, data, and tools.
They cover:
π [05:07 - 09:14] Leveraging data and tech stack
π [09:41 - 14:39] How can marketing teams review and adjust their strategies effectively?
π [14:39 - 20:00] Why should marketers focus on pipeline quality over quantity?
If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
Subscribe here:
π Apple: http://bit.ly/3vg8Rml
π Spotify: http://bit.ly/3jKzJZq
And connect with Jill here:
And connect with Jill here:
π LinkedIn: https://www.linkedin.com/in/jillrowley/
π Stage 2 Capital Website: https://www.stage2.capital/
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