#056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch

High Spirits

Imagine launching your first business at just 13 years old. That's precisely what our special guest, Aaron Nosbisch, did, and his entrepreneurial spirit has only grown since. Aaron, now the founder and CEO of Breeze and Lucyd Media, joins us from an airport en route to Burning Man to share his incredible journey. From his early days in the fashion world to the intricate landscape of cannabis and hemp marketing, Aaron brings a wealth of knowledge and some really creative strategies.
Our conversation doesn't stop at marketing tactics. We dive deep into the importance of transparency and community engagement in building a brand, inspired by industry leaders. Aaron discusses the substantial investments—nearly a million dollars monthly—necessary for driving brand awareness and growth. By focusing on the value of sharing a brand's story publicly, we explore how a cooperative approach over competition can foster innovation and elevate the industry as a whole.
Navigating from direct-to-consumer to retail sales strategies, we examine the operational and marketing nuances essential for scaling a beverage startup. From customer acquisition costs to lifetime value, Aaron shares the metrics that drive real-time advertising decisions. We also discuss the complexities of cannabis legalization in Florida, emphasizing the need for equity and fair access to the market. As we wrap up, we express our anticipation for upcoming events like Benzinga in October and the High Spirits Morning Mixer in Vegas for MJBiz, ensuring you stay connected and informed.

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Your hosts are Ben Larson and AnnaRae Grabstein.
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Chapter

1. #056 - Building and Rapidly Scaling in Public with Brēz w/ CEO and Founder, Aaron Nosbisch (00:00:00)

2. Direct-to-Consumer Marketing in Cannabis Industry (00:00:05)

3. Brand Building Through Public Sharing (00:12:33)

4. Direct-to-Consumer vs Retail Sales Strategy (00:16:50)

5. D2C and Retail Strategy for Cannabis (00:21:57)

6. Functional Beverage Market Expansion Strategy (00:27:14)

7. Scaling Operations and Growth Challenges (00:33:48)

8. Florida Cannabis Access and Equity (00:45:20)

9. Show Appreciation and Future Plans (00:54:51)