HCH Podcast 071: Cristiana Carpini: Marketing, scaling, and what to expect in 2025

Holiday Cottage Handbook

Send us a text

In this episode of the Holiday Cottage Handbook Podcast, we welcome Cristiana Carpini, Founder and CEO of Tara Home Consulting, to share her expertise on building and scaling successful short-term rental businesses.
Cristiana provides invaluable insights into marketing, legislation, scaling strategies, and what it takes to achieve success in today’s dynamic property management landscape.
2:58: Cristiana’s journey in the STR industry
5:54: The clients Tara Home Consulting works with and the challenges they solve
8:13: Marketing and branding for short-term rentals
9:55: Key industry trends, including regulation and legislation
11:29: Common mistakes property managers make and how to avoid them
13:19: How to scale a property management business effectively
15:03: Cristiana’s advice to new entrepreneurs: don’t do it on your own
16:43: What an exit looks like and how to prepare for it
19:49: The importance of having a clear end goal in business
21:13: Cristiana’s predictions and expectations for 2025
24:47: Cristiana’s favourite brand: BOOM
25:34: Individual shout-out to Neely Khan
26:34: No. 1 lesson learned: never take anything for granted
Links:
James Varley: https://www.linkedin.com/in/jdsvarley/
Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/
Cristiana Carpini: https://www.linkedin.com/in/cristiana-carpini-40b65413/
Tara Home Consulting: https://tarahome.consulting/
Mentions:
BOOM: https://www.boomnow.com/
Neely Khan: https://www.linkedin.com/in/neelykhan/
Sponsors:
HCH Financial Services: https://www.hchfs.com/
Hosthub: https://www.hosthub.com/?utm_source=affiliate&utm_medium=banner&utm_campaign=HCH
Booklee: https://www.bookl.ee/
Smiling House: https://smilinghouse.ch/
Free event:
Your Air Success, Six Park Place, London, Friday 4 April
Register for your free ticket (places are limited): https://www.holidaycottagehandbook.com/yourairsuccess
Free downloads:
The Ultimate Guide to Short-Term Rentals: https://www.holidaycottagehandbook.com/e-book
Guest Communication 101 for Direct Bookings: https://www.holidaycottagehandbook.com/hospitable
How to Navigate London's 90-Day Short-Term Rentals Limit: https://www.holidaycottagehandbook.com/your-airhost
Enjoy the show? Please subscribe, rate, and review!
Contact the show: https://www.holidaycottagehandbook.com/contact