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How Will Shopping Events Impact Holiday Discounting Strategies?
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Prime Day 2019 has long passed, but its impact remains. After all, Amazon reported that this year’s event was the largest in its history, selling more items than Black Friday and Cyber Monday combined. As Prime Day and Singles’ Day capture more consumer wallet share and media headlines, retailers are considering how these landmark sales “holidays” will influence their core holiday strategies. During this episode of the Holiday Insights Series, Sucharita Kodali, Vice President and Principal Analyst at Forrester, offers commentary on Prime Day performance and what retailers can do to measure up as consumer expectations evolve.
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