Unlocking Success in Home Care Marketing: Expert Insights on Partnerships, Marketing, and Care Strategies

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets to thriving in the senior care industry as Valerie Van Booven, along with Dawn Fiala, Lisa Marsolais, and Annette Ziegler from Approved Senior Networks, share their indispensable insights. This episode promises to transform your approach to home care operations and marketing with strategies drawn from their extensive experience in the field. Listen in as they explore the challenges and triumphs of building effective partnerships within the industry, and provide access to a wealth of resources designed to elevate your professional game.
Delve into the remarkable mission of Care Patrol, a pioneering agency dedicated to simplifying the transition from hospital to home or senior care communities for older adults since 1993. We discuss the critical role of senior care advisors who ensure a person-centered approach in care planning. Learn how these advisors, alongside family members, navigate the complexities involved in keeping seniors at home when feasible. Sharing intriguing stories and practical examples, we spotlight the collaborative efforts required to create the best outcomes for clients aged 55 and over.
Discover innovative marketing strategies and partnership-building techniques that can set your home care agency apart. From the importance of trust and communication in agency partnerships to creative marketing materials that leave a lasting impression, this episode is packed with actionable advice. Gain insights into how certifications and clinical backgrounds enhance credibility in the senior care landscape. Plus, explore heartwarming holiday outreach projects that bring generations together and highlight the impact of structured home care in reducing hospital readmissions. This is your ultimate guide to succeeding in the ever-evolving world of senior care.

Continuum Mastery Circle Intro

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Chapter

1. Senior Care Partnering and Collaboration (00:00:00)

2. Supporting Older Adults in Care (00:09:33)

3. Navigating Senior Care Partnerships and Referrals (00:13:43)

4. Navigating Senior Care Partnerships and Referrals (00:25:06)

5. Building Strong Home Care Agency Partnerships (00:36:26)

6. Marketing and Partnership Strategies (00:45:33)

7. Holiday Outreach and Marketing Strategy (00:55:23)