Let’s Get Visible -Episode 5 – Effective Storytelling

HomeBiz Startup TV

Today we're going to be talking about which story is most effective for your market. So, of course, it's all very well to say a tragedy plot or a mystery plot is very interesting and engaging, but it may not work for you in terms of telling your stories. So, which is most effective? If a story is not about the person that you're talking to, the hearer, he or she will not listen. A great, lasting story is about everyone, or it will not last. The “strange and familiar is not interesting, only the deeply personal and familiar”. So that's John Steinbeck, East of Eden. So, the first question you have to ask yourselves is probably figuring out who your target audience is and what are they worried about? What do they want to hear about? You've probably had some ideas swarming in your head about stories you can use for your brand. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.