Bonus Episode: How DMARC & DKIM Improve Your Email Open Rates with Nikita Vakhrushev

Honest Ecommerce

Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services.

After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today!

Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.

In This Conversation We Discuss:

• [00:41] Intro
• [01:12] Transitioning from retail to agency building
• [02:49] Transforming solutions into paid expertise
• [03:27] Learning vs paying to get things done
• [04:26] Implementing DKIM & DMARC for email security
• [06:01] Maintaining deliverability with record updates
• [06:51] Steep learning curves in email configuration
• [08:04] Navigating DNS zone editor for email verification
• [09:47] Understanding dynamic and static domain settings
• [10:51] Navigating edge cases in complex DNS setups
• [11:46] Creating DMARC records for Shopify and Klaviyo
• [13:15] Adding DMARC & DKIM to improve email reach
• [15:07] Suppressing email addresses for better deliverability
• [17:54] Remove unengaged emails for domain reputation
• [19:11] Implementing effective list cleaning strategies
• [20:10] Focusing on email & SMS services across platforms
• [21:30] Signs you need to seek email marketing help
• [22:43] ASPEKT: Free audit for your email strategy
• [23:42] Keep track of your email open rates consistently

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Email marketing agency for Ecom and DTC brands aspektagency.com/
• Secure your domain dmarcian.com/
• Follow Nikita Vakhrushev linkedin.com/in/nikita-v/

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