Bonus Episode: Value Beyond Purchase: Enhancing the Subscription Experience with Matthew Holman

Honest Ecommerce

Matthew Holman is a leading expert in the ecommerce subscription industry, with extensive experience in optimizing customer experience, retention strategies, and data-driven decision-making.

He specializes in fractional subscription leadership, where he helps brands understand the complexities of subscriptions so that they can scale.

Matthew currently lives in Utah, where he enjoys time with family, running, movies, and the vibrant ecommerce community.

In This Conversation We Discuss:

• [00:41] Intro
• [01:44] Career shift: from shipping rates to subscriptions
• [02:51] Discovering passion thru solving client challenges
• [03:16] Supporting merchants with subscription products
• [03:57] Adoption & retention with app-based insights
• [04:53] Improving retention beyond subscription app offers
• [06:04] Collecting insights to improve subscription success
• [08:19] Creating quizzes to uncover customer needs
• [10:00] Storytelling in data capture for discounts
• [11:04] Impactful subscriptions with tailored messaging
• [12:22] Exploring innovative membership models for brands
• [13:56] Communication touchpoints to boost engagement
• [15:01] Redefining value in subscription offerings
• [16:53] Maximizing margins with product combos
• [18:36] Developing products for loyal subscribers
• [19:34] Analyzing consumer behavior around discounting
• [21:39] Understanding customer types for better retention
• [23:59] Leveraging customer feedback to reduce churn
• [24:56] Evaluating long-term value in subscription testing
• [25:54] Connecting feedback to design changes for growth
• [27:20] Creating impactful welcome series for retention
• [28:25] Enhancing order notifications for personal touch
• [29:26] Optimize your subscription program with The Subscription Doc

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A weekly dose to help you scale subscriptions thesubscriptiondoc.com/
• Follow Matthew Holman linkedin.com/in/holman-matthew/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!