321. The Directions Group’s Mark Purdy on farmers of the future + their identified opportunities for innovation in agbioscience

Hoosier Ag Today Podcast Network

Innovation in agbioscience has never been more critical. In today’s tough economy, farmers are looking for new ways to generate margin and with geopolitical instability around the world, food’s stabilizing force around the world is taking center stage. Former Army Colonel and Executive Vice President of The Directions Group (Aimpoint Research) joins today to talk forces of change in our food system, food security as national security and innovation for the farmer. Key Takeaways: The Directions Group’s recent Farmers of the Future research dives into how farmers are evolving, what they need and how his team sees this landscape changing in the future – including consolidation. Agbioscience’s critical role in human health and its impact on our national security and military service. Mark’s work with Indiana farmers to define the critical challenges facing their operations as the launch point for this year’s Producer-Led Innovation Challenge and The Directions Group’s methodology of tackling this feedback. Labor management and administrative burden as huge hurdles for farmers to be successful – and why talking with a farmer will drive better outcomes for innovators. Read the study, Producer-Led Innovation Challenge Opportunity Identification, at agrinovusindiana.com/research.