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Konten disediakan oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Talk of the House: Dupe Culture

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Manage episode 364904913 series 3464975
Konten disediakan oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.
In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it.

Tune in to learn about:

  • How dupe culture shapes consumer behavior
  • Best and worst brand reactions
  • What we predict will happen to dupes in the future

There's no dupe to following this show so be sure to find us on all socials @itshouseofcontent and while you're at it, send a DM to let us know you're listening.

Follow House of Content on TikTok , Youtube, and Instagram.

  continue reading

42 episode

Artwork
iconBagikan
 
Manage episode 364904913 series 3464975
Konten disediakan oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.
In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it.

Tune in to learn about:

  • How dupe culture shapes consumer behavior
  • Best and worst brand reactions
  • What we predict will happen to dupes in the future

There's no dupe to following this show so be sure to find us on all socials @itshouseofcontent and while you're at it, send a DM to let us know you're listening.

Follow House of Content on TikTok , Youtube, and Instagram.

  continue reading

42 episode

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