How Bed And Breakfasts, Guest Houses And Inns Can Make More Money With Less Work podcast

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Konten disediakan oleh Audioboom, Yvonne Halling - Bed, and Breakfast Coach. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Audioboom, Yvonne Halling - Bed, and Breakfast Coach atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

All About Change

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Chris Nowinski - Protecting Athletes from Head Injuries & Preventing CTE 27:28

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Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

How Bed and Breakfasts, Guest Houses and Inns Can Make More Money with Less Work

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How Bed and Breakfasts, Guest Houses, Inns and Small Hotels can learn the skills for the digital age, so they can make more money, with less work, attracting guests they love directly, and when they want them, while paying less commissions to online travel agents,stand out from the crowd and charge more

43 episode

#Business #Marketing #Yvonne Halling #Breakfast Coach #Yvonne Halling - Bed #Bed And Breakfasts #Society #Travel #Podcasting Education

How Bed and Breakfasts, Guest Houses and Inns Can Make More Money with Less Work

updated sekitar setahun yang lalu

Beranda serial•Feed

43 episode

#Business #Marketing #Yvonne Halling #Breakfast Coach #Yvonne Halling - Bed #Bed And Breakfasts #Society #Travel #Podcasting Education

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S7 Ep10: How to Jazz Up Your Rooms with Little to No Money 28:38

sekitar setahun yang lalu28:38

28:38

Eleanor Goddard of Furnish & Fettle shares 3 essential steps to take to jazz up your rooms with little to no money

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S7 Ep9: 34 years as a B&B owner - insights from Marie Davies 1:00:26

sekitar setahun yang lalu1:00:26

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- Remain adaptable and able to pivot - You don't have to take everybody - Define who you would most like to welcome - OTAs don't own you, they work FOR you - Airbnb is not the competition, they cater to a different market - Maintain higher prices to reflect the high value you offer - Platforms have attracted a new demographic that aren't interested in true hospitality - Many B&Bs (especially Airbnbs) went out of business during the pandemic, because they don't "own" anything - There are always people with money, willing to spend it on what they value - Creating your own paycheck is different from working for someone else - Do you have what it takes? - The future of traditional B&Bs…

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S7 Ep8: Can we bring back "true" hospitality? 14:43

sekitar setahun yang lalu14:43

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In this episode I discuss what I believe has been a massive shift away from "true" hospitality to essentially real-estate businesses, pretending to offer hospitality, when the majority of them don't. I'd love your thoughts :)

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S7 Ep7: How to Attract Funding for your New or Established B&B 37:38

2 tahun yang lalu37:38

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Interview with Chris McDonagh of Stewart Hindley on how to attract funding for your new or established B&B in the UK only Contact details: •Email: info@stewarthindley.co.uk • https://www.stewarthindley.co.uk/ •Tel: 01488 684 834 Join my Facebook group here: https://www.facebook.com/groups/DynamicBedandBreakfastOwnersGroup/ Visit my website and take our quiz here: https://www.bedandbreakfastcoach.com…

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S7 Ep6: How to Make Your Relationship Work While Running Your B&B 1:08:55

3 tahun yang lalu1:08:55

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With my guests Tony and Nicki Vee, Expert Relationship Coaches we explore: Challenges that often face B&B owners when life partners become business partners How to ensure that your relationship comes first, not the guests What a shared vision and teamwork can do to explode your B&B business Get more resources and help from Tony and Nicki Vee here: https://tonyandnickivee.com…

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S7 Ep5: Be Ready for the Changes in the Bed and Breakfast Industry 5:39

6 tahun yang lalu5:39

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Hello I’m Yvonne Halling and this video is about the changes already taking place in our industry, and those I see coming, so if you own or are planning to own and run a B&B, guest house or Inn , then please pay close attention to what I’m about to reveal . First, let me speak to you if you’re an established owner, and have become demoralised with the online travel agents, and the way they’ve positioned themselves between you and your guests online, and in many cases intercepted what should have been direct bookings for their own benefit. This is going to continue. And even though they’ve been slapped recently for making false claims and offering fake discounts , and as a consequence the public have lost trust , resulting in fewer bookings via those channels, they will be back. And they’ll be more aggressive than ever in my opinion. They want to completely dominate the market making it impossible for you to be seen on Google. And Google is already preventing you from using some of the tools available to other small businesses, because they can see the enormous potential cash available to them if they manipulate the searches to their advantage. You cannot win in this game, so I encourage you not to play it . I’ll tell you how in a minute because there is a way, and it’s easier than you think Now let me speak to you if you have a dream to run a B&B, guest house or inn and you’re in the research and planning stages. My one piece of advice to you is this. This business is NOT what you think it is. If you think you can invest in a beautiful property in a touristic area and make people happy with your stylish rooms and delicious breakfast and all will be well. It won’t. It’s way more complicated than that these days. Now, I’m not here to burst your bubble, or destroy your dream. So if you’re established or brand new, then here’s what I see coming and how you can take advantage and have the business you dream of . First, build a brand and a platform for yourself. By all means use the online travel agents if you need to, especially if you’re in the starting out phase, but know that they are not your friend and to depend on them year after year will be disastrous for you in the long term. Second, more and more people are travelling. That’s one good thing to come out of the online travel agents’ activities – they’ve opened up the travel market. It’s never been easier to book a weekend away at the drop of a hat. But more and more travellers are looking for an enriching experience, and that’s where you can really shine. Larger hotels cannot offer personal experiences . That’s not what they do. But you can. So give some thought to the actual experience you offer, beyond the stylish rooms and delicious breakfast, and lead with that instead. This is your unique value that only you can offer. And third, put your unique value out there online. If you’re giving out local knowledge over the breakfast table, then write about it, or better still, shoot a video about it and put it online, so those looking will find it. The internet is not just for the online travel agents, it’s for everyone and that includes you. Don’t hide behind your property. Come out and show us what you’ve got. There’s a huge shift in human consciousness going on right now and from what I’ve seen from trusted astrologers, this will continue for many years. Many of our trusted structures of the past, such as banks, governments and systems are breaking down, which means that new ones will emerge. Be part of the new rather than clinging to the old way of doing things. Learn, grow, contribute and bring all of you to the online stage, so we can get to know you, like and trust you, and then book with you. I’m taking a handful of owners through a brand new process called “From Commodity to Celebrity – the Antidote to the OTAs” and if you’d like more information on how you can get involved, then message me below or email me at yvonne@bedandbreakfastcoach.com and I’ll get back to you. In the meantime, if you liked this video, please hit the red subscribe button to be the first to know when I post the next one.…

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S7 Ep4: Commodity to Celebrity 5:01

6 tahun yang lalu5:01

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Hello I’m Yvonne Halling and in this video I’m going to show you how to take yourself from a commodity to a “celebrity brand” in 3 easy steps , so you can attract the guests you want to welcome and charge the rates you want to charge. So if you’re frustrated by the guests you’re getting from the online travel agents and the commissions you pay to them for those guests, then this video will help you see why. First , let’s define what I mean by a commodity and a celebrity brand and why it matters. A commodity is something that can be bought anywhere usually at low prices , and has nothing much to differentiate itself from its competitors. It usually looks the same as everything else in its market. A celebrity brand is something that is exclusive , is rarely discounted and has a higher perceived value so it can command a higher price. It usually looks and feels completely different from everything else in its market and it’s well known. So why is this important for you as a B&B owner or innkeeper? If you’re frustrated because you can’t seem to attract enough guests yourself, and you’re still relying largely on online travel agents to bring you guests, even after many years, then you’re probably looking like a commodity in the marketplace. I see very few owners building a “celebrity brand” and yet it’s the quickest and easiest way to attract guests yourself, without using the OTAs. Here’s the steps: Step 1 Decide on who you want to welcome. Really dig into this, and you’ll probably feel some resistance to doing this, because you may think that honing in on a certain type of guests means you’ll be turning people away. But the truth is you won’t have to turn anyone away. What will happen is that when your message goes out there into cyberspace, it will start to attract MORE of the guests you want to welcome and the others will be fade away naturally. You won’t have to do anything. Step 2 Once you’ve decided on WHO it is you most want to welcome, then you craft a message that calls them out, and you put that message everywhere online. That means firstly, on your website. Go take a look at your website now and read the first piece of text your visitor will see when they land there, and ask yourself these questions – am I calling to the guests I most want to welcome? If I was that guest, would what I’m reading inspire me to stay and read more? If the answer is no to those two questions then you have work to do. Step 3 Now that you have your ideal guests in mind, you’ll need to create some content for them to consume. This can be in the form of blog posts, social media posts, and videos. You’ll want to position yourself as the best source of information around for those guests, and online content is the way to do that. Think about what content you’d like to create and play to your strengths. If you like writing, do some blogs. If you like talking, then video would be great for you. If you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one, and if you’re curious to know how other B&Bs, guest houses and inns have put these basic steps in place to add at least 25% to their income in one season, while working less and having more fun, then click on the link below to register for my next Masterclass. Click on the link and I’ll see you there! Register here for my next Masterclass: https://www.bedandbreakfast.com/masterclass/…

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S7 Ep3: Brand & Platform | How to Start a Bed and Breakfast Business 4:28

6 tahun yang lalu4:28

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Hello I’m Yvonne Halling and in this video I’m going to talk you about how to use two simple and timeless strategies that will have you standing out from the crowd, and attracting more of the guests you want to attract, without listing on any more of the big online travel agents. So if you’ve been wondering how you can be seen and heard among all the competition out there, then this video will help you. First, let’s look at why you’re not being seen or heard . When you list with the online travel agents, you upload photos, create a listing and determine your price. All the online platforms follow this procedure, and it’s pretty easy to do. But how do you differentiate yourself from everyone else? How do you get to stamp your personality on your listing, on those sites? And how do you convey your unique value to the guests who are looking for you, on those sites? The answer is you can’t . And because you can’t do this, your potential guests don’t know who to choose, so they look for the best price or the best deal . So you’ll be chosen on price. This makes for a very empty experience for both you and your guests. So what do you do? Two simple things: You need a brand and a platform . Let me explain. Your brand is not just your logo, it’s a combination of your logo, colours, images, your message and your values. It’s what you stand for , in terms of what you offer and for whom. One you’ve got your brand sorted, you can then wave your flag all over the internet and it will carry with it the message and the experience you offer for a particular group of people who would love to stay with you, because of who you are and what you represent. You’re creating an asset that will do your work for you, while you’re doing something else. Next is your platform . Once you have your brand, you’ll need a platform. This means a place from which you convey your brand. It will consist of all your social media accounts from where you’ll build your very own customer list . Just having your customer list in your online booking system is not enough , because you cannot email to them, make offers to them or communicate with them when you want to. You’re going to need a CRM system or Customer Relationships Management system, a place from which you gather people, communicate with them, build relationships with them and make offers to them. My prediction is that B&Bs, guest houses, inns and small hotels without a brand or a platform will die off in the next few years as those that do pick this up, run with it and thrive. There’s still time left, and you can find out more on how to do this easily and quickly by joining me on my next Masterclass by clicking on the link below. If you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one.…

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S7 Ep2: My Mission & Vision as a Bed and Breakfast Coach 3:42

6 tahun yang lalu3:42

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Hi I’m Yvonne Halling – Bed and Breakfast Coach Since 2013 I’ve been working with established B&Bs, guest houses and inns to increase their business by at least 25% in one season, while working less and having more fun, and with new owners to start off with the right strategy, structure and systems in place so they don’t fall prey to the online travel agents, or worse, lose all their savings in a business that just won’t work. I love this work where I get to witness transformations and breakthroughs on a regular basis, while owners realise that they are in charge, they decide, and they make the rules. And sadly, since 2013, I’ve also witnessed the rise of the power of the big online platforms who not only take money from owners in the form of commissions, but over time, undermine owners’ confidence, and in some cases take away the entire business, which is now not even viable without the OTAs. My mission is to return these businesses to their rightful owners and restore that confidence and joy which may have been stolen, and to allow those owners to feel a greater sense of certainty of income, give them a vehicle to express their own creativity and the tools and technology to run their business on their own terms for as long as they want to, for the guests they want to welcome My vision is to restore B&Bs, guest houses and inns worldwide to their rightful place in their local communities, where the new money they bring in via their guests is being used to support not only themselves, but other family businesses, such as bakers, butchers, restaurants, local attractions. This money cannot come into those communities by any other means than via the B&Bs, and to allow anything from 15 – 35% to be skimmed off and funnelled into a tech giant often based in another country for no-one’s benefit but their own is nothing short of scandalous to me. I see people coming together building their own local platforms where the money stays in the communities where it belongs for the benefit of everyone in it, allowing greater creativity, innovation and prosperity for the future. I love to work with owners who are ready to change the way they’ve been doing things. Those who love a challenge and are ready to work hard to put strong foundations in place in order to reap the ongoing rewards. Owners who are not afraid to step outside of their comfort zone. Those who are ready to be visible online, to become the expert in the eyes of their guests, so that they are the only choice for the guests they want to welcome. I love people who take fast action and commit to the process. If you want to be part of this vision that we’re creating, then leave me a message below. Book a FREE CONSULTATION here: https://meetme.so/YvonneHalling…

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S7 Ep1: Why I Do What I Do - Bed and Breakfast Coach Yvonne Halling 4:10

6 tahun yang lalu4:10

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Over the past 6 years I’ve been helping B&Bs, guest houses, inns and small hotels to increase their direct bookings, pay less in commissions to online travel agents, fill rooms in the low seasons, charge more and work less, freeing up their time to spend with those they love. The side effects of those changes have been more confidence, stronger boundaries, fewer disgruntled guests and the consequent negative reviews, and increased happiness. Clients like Marie, who in just one season, increased her turnover by 23%, Yvonne who increased hers by 38%, and Shelley by 67%. And John, who increased his turnover by 20% while being closed for 6 months. You can scroll down to read more comments from my clients. And then there’s the feeling of peace that comes when you put yourself in the driving seat of your business, and are no longer at the mercy of discount seekers, Airbnb or any other competition. All this and more is available to you too. But you may be wondering how I came to be doing this work. In 2000 I opened a B&B in rural France as a hobby, for me while my husband was travelling with his job. It was just for fun. In 2005, he was laid off, so we closed the B&B, rented out our home and returned to the UK and started a business. At that time the internet was exploding in the UK and there were gurus everywhere peddling internet marketing as the answer to everything. I spent a small fortune buying courses and mentoring from some of those gurus. I persisted and studied hard, learning all the marketing tricks in the book, but we still lost our business in the crash of 2008. Fast forward to January 2010 and we’re back in France, where my little hobby B&B business is suddenly our only source of income. So with the gas cut off and the bailiffs at the door with papers to re-possess our home, and no money in the bank, I decide to put all that internet marketing knowledge that I learned in the UK into my B&B business and within 2 years it was making over €100,000 I then put all my knowledge into an online group coaching and mentoring program called Bed and Breakfast Business Transformation which is where clients learn how to run their business their way. This year, I’m working with just 36 clients who want to finally take control of their time and their income, stop relying on the online travel agents, stop working 24/7 and make more money so they can enjoy their business, their guests and their lives. If you’re sick and tired of dealing with the type of guests the online travel agents attract, or guests who don’t read the description and cancellation policies and then complain about the accommodation not being what they expected, or having no time to yourself, working 14 hour days or even just overcoming your ignorance of technology, then let’s talk. Click on the link below to book a call with me, so I can assess what’s best for you. Book a FREE CONSULTATION here: https://meetme.so/YvonneHalling…

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S5 Ep4: How to Make Offers to Your Bed and Breakfast Client List 3:48

6 tahun yang lalu3:48

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Hello I’m Yvonne Halling of www.bedandbreakfastcoach.com and this video is Part 4 in my series on how to use the internet to bring you more guests, more fun and more money, so if you’ve been frustrated and overwhelmed by so much conflicting advice out there on how to really use the internet for your benefit, then this series of 4 videos will help you. Just to recap, there are 4 basic principles of using the internet to bring you more guests, and they are: #1 Build a list #2 Nurture and care for that list #3 Provide regular content for that list #4 Make offers to that list In Part 1 of this series we talked about why you need to build a list and I took you through the steps of how to build a list by identifying the guests you’d most love to welcome and where to find them on Facebook, and then creating what’s known as a “lead magnet” for them to download. In Part 2 I showed you why you need to nurture and care for your list by providing a series of emails that go out automatically once someone has “opted in”, so you build the know like and trust factor. And in Part 3 I showed you how to provide regular content for that list, so you stay top of mind. In this video, I’m going to show you how to make offers to your list. Now that you’ve taken the trouble to gather new friends which means start building a list of people who are interested in what you offer, and you’ve built the know like and trust factor in your follow up, and you’re now providing regular content for your list to consume, you’ve now earned the right to make an offer to them. If you don’t bother with Steps 1,2 and 3 and you’re online going straight for the booking, it’s like expecting sex on the first date – you may get lucky, but you probably won’t. So how do you make an offer to your new people now on your list? Step #1 Depending on how many people are there, and how long you’ve been building, will dictate what you do next. You could survey them and ask them what they’re interested in and then create that. If you do this you’re more likely to hit the jackpot, because you’re offering something they’re asking for. Step #2 If you don’t want to survey them you could offer a “first time discount code” especially because they’ve never been before and you want to show them what you’ve got. If you’re going this route, then use some of your reviews to back up what you say about yourself. Social proof is worth a lot more than what we say about ourselves. Step #3 Make your offer time-limited so they have to take some action within a given time period or they miss out. Human nature hates missing out, so you’re appealing to their natural tendencies to say yes to your offer. If you’re feeling slightly squeamish about making offers to your list, then register now for my next Masterclass where I’ll show you how to do this with integrity, as well as other proven and tested strategies that will add at least 25% to your income in one season while you have more fun. Click on the link below to register now and I’ll see you there. And if you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one. www.bedandbreakfastcoach.com/masterclass…

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S5 Ep3: Providing Regular Content for Your Bed and Breakfast Client List 3:43

6 tahun yang lalu3:43

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Hi I’m Yvonne Halling of www.bedandbreakfastcoach.com and this video is Part 3 in my series on how to use the internet to bring you more guests, more fun and more money, so if you’ve been frustrated and overwhelmed by so much conflicting advice out there on how to really use the internet for your benefit, then this series of 4 videos will help you. Just to recap, there are 4 basic principles of using the internet to bring you more guests, and they are: #1 Build a list #2 Nurture and care for that list #3 Provide regular content for that list #4 Make offers to that list In Part 1 of this series we talked about why you need to build a list and I took you through the steps of how to build a list by identifying the guests you’d most love to welcome and where to find them on Facebook, and then creating what’s known as a “lead magnet” for them to download. In Part 2 I showed you why you need to nurture and care for your list by providing a series of emails that go out automatically once someone has “opted in”, so you build the know like and trust factor. In this video, I’m going to show you how to provide regular content for your list so that you earn the right to stay in touch. Many people go out on social media just with their offers of buy now, buy now, book a room, book a room, and that can often be annoying, especially if I see you doing that, and I don’t know you. You need to build your network first, be someone people can relate to and then ask for the sale which we’ll cover in Part 4, but today, let’s talk about how and where to find regular content for your growing list. The very best way is to create stories about your life, your B&B and what’s going on in your area. If someone has joined your list they’re looking to you to lead them towards the booking. It’s like OK then, show me what you’ve got. So let’s not disappoint them, let’s show them. Step #1 you can re-purpose the email content you created for your new subscribers into more blog posts and send your people there. Step #2 you can go out with your iphone and take videos of things going on in your area and post them on your Facebook page and all around the internet, including Youtube, and send your people to them there. Step #3 you can take one topic that gets the most interaction in one of your new groups and make a blog post about that, or even a video and share that with your growing list. Step #4 you can ask other people to share your content, always leading back to your optin form so you’re constantly growing your list. This is so much fun to do when you can get over yourself and your own fears, because in the next video, I’m going to show you how to make offers to your list, but if you try to skip the list building, care and nurturing, providing interesting content first, you’ll have little to no chance of making any sales, and you might as well just list with the online travel agents. If you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one, and if you’re curious to know how other B&Bs, guest houses and inns have put these basic internet marketing principles in place to add at least 25% to their income in one season, while working less and having more fun, then click on the link below to register for my next Masterclass . Click on the link and I’ll see you there! www.bedandbreakfastcoach.com/masterclass…

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S5 Ep2: How to Nurture and Care of Your Bed and Breakfast Client List 3:29

6 tahun yang lalu3:29

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Hello I’m Yvonne Halling of www.bedandbreakfastcoach.com and this video is Part 2 in my series on how to use the internet to bring you more guests, more fun and more money, so if you’ve been frustrated and overwhelmed by so much conflicting advice out there on how to really use the internet for your benefit, then this series of 4 videos will help you. Just to recap, there are 4 basic principles of using the internet to bring you more guests, and they are: #1 Build a list #2 Nurture and care for that list #3 provide regular content for that list #4 make offers to that list In Part 1 of this series we talked about why you need to build a list and I took you through the steps of how to build a list by identifying the guests you’d most love to welcome and where to find them on Facebook, and then creating what’s known as a “lead magnet” for them to download. In this video, I’m going to show you how to nurture and care for that list. Step #1 Once you’ve got someone to download your lead magnet and now subscribed to your list you’ll need to build a relationship with them. This means creating a series of emails that you can set up in advance and will automatically get sent out from your list manager, after they’ve downloaded your lead magnet. So what do you say in these emails. First thank them for trusting you with their details and reassure them that you’ll never share them with anyone else. Then let them know what to expect from you, what kind of information you’ll be sharing if they stick around. Step #2 - Invite them to take a look at a blog post on your website, or like your Facebook page or come and say hello anywhere else on the web where you frequently hang out. In other words, make friends with them, and take care of them with your friendly communications. You’re building the know like and trust factor here, so that when they’re ready they’ll book with you. You’re also establishing your authority here, with valuable information that no-one else is bothering to offer, so that when they think of coming to your area for a particular reason, they’ll only think of you. Step #3 Ask them to interact with you elsewhere on line or even become a friend on Facebook. You don’t need to let them in on your family events because you can add them onto a different friend list on Facebook, but you’ll be able to let them see interesting posts about your B&B and your topic about which you’re both interested and that will be valuable for them. I know this can be challenging for many people, but if you want to grow your business without paying commissions to online travel agents, then using the internet yourself, is the way to go. And the good news is that much of this can be done on a set it and go basis, which means that once you’ve got it going, it will free up your time for other things you enjoy. If you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one, and if you’re curious to know how other B&Bs, guest houses and inns have put these basic internet marketing principles in place to add at least 25% to their income in one season, while working less and having more fun, then click on the link below to register for my next Masterclass. Click on the link and I’ll see you there! www.bedandbreakfastcoach.com/masterclass…

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S5 Ep1: Principles of Marketing Your Bed and Breakfast, Guest House or Inn Using The Internet 5:19

6 tahun yang lalu5:19

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Hello I’m Yvonne Halling and in this video I’m going to talk you about how to use the internet to bring you more guests, more fun and more money, so if you’ve been frustrated and overwhelmed by so much conflicting advice out there on how to really use the internet for your benefit, then this series of 4 videos will help you. There are 4 basic principles of using the internet to bring you more guests, and they are: #1 Build a list #2 Nurture and care for that list #3 Provide regular content for that list #4 Make offers to that list In this video, I’m going to show you how and why you need to build a list of guests and potential guests, because without this first step in place, the other 3 won’t work. This just isn’t any list, this is a list of names and email addresses that you have control over, and can communicate with on a regular basis. So let’s start at the beginning. Why do you need to build a list? There’s a reason why the big online travel agents like booking dot com and Airbnb don’t share guests email addresses with you because they want to keep them for themselves. They’re building their own list, and right now, that list is so big they can do anything they want with it. They can send emails to that list offering anything they like, even other peoples’ products and services like insurance, car hire, rooms at other B&Bs in different parts of the world, or even in your town because having a list like that is pretty much a licence to print money. Every time they send out an offer to that list, a percentage of the list buys and they make money. Can you see why you need to build a list too? It doesn’t need to be as big as the online travel agents’ lists but you do need your own list, and the good news is you probably already have a list of guests, but you’re not controlling it. We’ll come to that part later, but today I’m going to show you how to start building a list of potential guests, meaning the people you’d love to welcome who haven’t yet made the decision to book a room with you. Step #1 is to know who you want to attract and why. The internet is a big place with lots of noise and if you’re trying to attract the attention of anybody and everybody, it’s going to be a lot more difficult than if you can narrow it down to just a particular type of person, who likes a particular topic or two, that you also know about, and who also is potentially likely to visit your area. Then you’ll be able to track them down much more easily. So let’s take an example. If you want to attract people who like crafting or quilting, you’ll be able to find them hanging out together in groups on Facebook. There are around 620 million groups on Facebook, all dedicated to their own particular topics, so do you think you can find a couple that relate to you? I think so too. Step #2 Now that you’ve identified who you want to most welcome and you’ve found out where they hang out on line, you can request to join the relevant groups and find out what they’re talking about. Taking the example of the crafters or quilters, you could ask them if they ever go on crafting or quilting retreats, and if so, where do they like to go. Ask lots of questions to learn about them. You’re gathering valuable intel which you’ll need for the next step. Step #3 Once you’ve gathered the information, make a list of the questions, challenges or topics they’ve raised and you can now turn their questions or challenges into content which will help them choose retreats, destinations and even you as their next retreat venue. So open a Word Document and list around 7 – 10 questions or challenges they’ve raised in your specific groups and which you can answer, then answer them with around 200 – 300 words. Add a picture for each topic if you can, then pop your branding which is something similar to your website banner to the top of each page. Add a photo and short bio about you and finally your website contact details and you’ve created what is known in internet marketing language as a “lead magnet”. Congratulations! Now let’s put it to work for you so you can build a list of potential guests. Step #4 You’ll need to sign up with what is known as a “list manager” such as Aweber, MailChimp or Constant Contact, and create a little sign up form on your website, where those who are interested can leave their name and email address in exchange for your new lead magnet. Now you’re on your way to building a list - the first basic principle of using the internet to market and grow your business. If you’ve liked this video, then hit the subscribe button to be the first to be notified when I post the next one, and if you’re curious to know how other B&Bs, guest houses and inns have put these basic internet marketing principles in place to add at least 25% to their income in one season, while working less and having more fun, then click on the link below to register for my next Masterclass. Click on the link and I’ll see you there. www.bedandbreakfastcoach.com/masterclass…

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S4 Ep4: How to Use Online Travel Agents for Your Benefit 3:57

6 tahun yang lalu3:57

3:57

Hi I’m Yvonne Halling of www.bedandbreakfastcoach.com and in today’s video, I’m going to talk about using online travel agents for your benefit, not theirs, so if you’re depending largely on them to bring you guests, then my 3 tips in this video will help you to reduce the commissions you may be paying to them, and take back control of your business. Over the past few years, online travel agents have become a large player in running a B&B, guest house or inn, and why that is, is a subject of another video, but today, I want to help you to understand how you can use them as well as them using you. Tip #1 If you can think of them as your “lead generation” partner, then you can shift the way you perceive them, from something you resent and even hate, to something you can use. Lead generation in the online world means the practice of attracting a customer for the first time. Online travel agents can do this very well, because you pay them to do it in the form of the commissions. However, once that guest has become a customer, it’s now up to you to keep them as a customer, so you’re not constantly paying for the next one and the next one and the next one forever. Tip #2 They’re in the business of making money, no matter how. They have to do this because they have shareholders, who’ve invested money in their business, and want a return on their investments. They’re constantly under pressure to make more and more money, so they’ll do whatever it takes to make that happen. So to make more money, they need more bookings, so they’ll want you to reduce your prices, because in their world, reduced prices means more bookings. But that might not be right for you, so don’t do it. The truth about reducing your prices is that you’ll start attracting a different type of guest, who may not match your product or the experience you’re offering. This will damage your brand, both in the eyes of those who do appreciate what you offer and are prepared to pay for it, and in the way you see yourself. If you’ve ever done a promotion with Groupon for example, you’ll know that the people your offer attracts, aren’t generally the ones who would stay with you, because the only reason they’re coming is because of your reduced prices. Those people can’t afford your normal prices, so they would never book with you, and are very unlikely to come back either, so why would you waste your time and energy with that anyway? Tip #3 The online travel agents want total control of your business, so they can make more money. Resist that if you can. You don’t need to list ALL your rooms, ALL of the time. Can you just list one or two rooms just for online exposure? In some countries, you can put your prices up on those platforms, making it more attractive for your ideal guests to book directly with you, while covering the commissions you’re paying. Whatever you do with the online travel agents, make sure that you’re calling the shots, not them. Be proud of what you offer and resist the urge to discount your prices. In the long run, you’ll be much better off both financially and emotionally. If you liked this video and you want to know more about how to build a B&B, guest house or inn that works for you, instead of you working for the online travel agents, then click below to register for my next Masterclass , where I’ll show you the 4 key principles on how to add at least 25% extra to your income in one season, while working less. And be sure to subscribe to my Youtube channel so that when I post the next video, you’ll be the first to know. www.bedandbreakfastcoach.com/masterclass…

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