192. Why I don't position myself as a fractional CMO

How to Sell Advice

Konten disediakan oleh Kevin C. Whelan. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kevin C. Whelan atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

2+ y ago 14:20

MP3•Beranda episode

I don't position myself as a fractional CMO.

I might have a fractional CMO service. Or in a sales conversation, I may say that I'm like having a part-time CMO on your team. But I don't call myself a fractional CMO as my top-level positioning.

I'm a consultant. I'm an advisor. I help companies with their marketing strategy.

But I'm not a part-time employee. I don't want to be seen as one. Nor do I want their actual marketing team to be threatened by what may seem like a new boss breathing down their neck.

In this episode, I go into:

Why I believe it's best to position yourself as a consultant—not an employee-like person
When to use terms like "fractional CMO" in your sales conversations and marketing copy
How to avoid threatening the in-house marketing managers when you're hired to help their organization.

The topic is nuanced, but I think it's important if you are selling strategic advisory services.

201 episode

#Business #Marketing #Kevin C. Whelan #Fractional Cmo #Advisory #Consulting #Advisors #Advisory Work